MasterCard audiences, unlike any other online audiences available, are based on aggregate consumer spending behavior within each category, derived from billions of transactions and applied to third-party consumer populations. A proprietary MasterCard methodology identifies audience segments with higher statistical probability to make purchases within the category. You will reach more of the likeliest purchasers, with less waste in your online spend.
The reasons to choose MasterCard audiences for your online buys include:
- Insight drawn from actual transactions – superior to survey, derived or implied data
- Timely, relevant data based on current spending patterns
- Audience profiles informed by activity on more than 2.2 billion payment cards and 43 billion transactions annually
- Custom audiences available for specific product and service niches
How we collect data
Collect anonymized, aggregated consumer purchase transactions from 2.2 billion cards through our secure network
TiVo Research, a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross media research, measurement and analytics company that provides nationally representative single-source data linked to purchases made at the household level.
Since 2010, NetWise Data has been a leader in the alternative data marketplace for online and offline channels.
The Oracle Data Cloud enables companies to use data to inform audience targeting and measure digital media. We provide Data as a Service to help create connections to customers across spend channels and devices by bringing together the largest array of data assets to help media partners, advertisers and agencies build precision-based data strategies and insights.
V12 Group Digital maps offline Demographic, Buyer, CPG, Auto, B2B, and Purchase data into over 1,500 online audiences. Across our 12 audience categories, V12 Group helps advertisers reach over 130 million online users with everything from wide reaching brand campaigns to niche or custom built direct response campaigns alike.
Data Mentors/Relevate is Data as a Service Solutions Company. We are a builder of primary content and have been in the data business for over 35 years. Relevate Auto and Relevate New Movers data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser.
IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action