“When planning for our first-ever mega virtual event, we needed to ensure that we drove sufficient traffic to the site and effectively engaged our target audience. Having worked with Quantcast previously, we were confident in their ability to deliver against our media objectives, and they didn’t disappoint. We were thrilled with the results that Quantcast delivered for Lancôme. Their brand solution was instrumental in engaging customers and prospects and driving awareness with different user groups. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within brand campaigns.”
Senior Product Manager
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