Custom persona builder
Build exact personas that come across in RFPs. This enterprise feature lets you create custom personas using demographics, occupation, shopping and media interests, and more. The Sales Enablement package offers unlimited personas.
Instantly validate that you have the audience advertisers are seeking. See how custom personas live across your properties with granularity – from subdomains, site sections, and individual articles – and find out where to run campaigns
Unlimited content segments
Learn more about nearly any part of your overall audience. Get granular audience data for specific sections of your site(s), authors, articles, or other custom segments.
Third-party data in content segments
Get granular insight into your audience’s brand preferences, favorite shows, workplaces, and more through insights that combine offline behaviors with online data. Data providers include leaders such as Experian, MasterCard, DLX, Kantar, TiVo, and NetWise.