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  • $2.2M

    126% to goal in money raised.

  • 7000+

    Home page visits in just the first two weeks.


 “We truly appreciate Quantcast’s commitment to the Million Reasons Run. Quantcast really stepped up as the event’s digital media sponsor, and its high-quality media and targeting were instrumental in driving sign-ups and making this first-time event a huge success. Thank you, Quantcast!”

Jay Aber
President & Founder
The Aber Group

The Challenge

The Aber Group, The Million Reasons Run digital media agency and project manager, and its client SickKids Foundation relied on Quantcast to recruit participants and encourage them to fundraise, with a focus on reaching runners, parents with children, and supporters of the 13 participating children’s hospitals. Additionally, the campaign posed a unique challenge of driving awareness in its inaugural year as well as driving the community during the COVID-19 pandemic.

The Solution

Through the Quantcast Platform the team used Search-Powered Audiences as an upper funnel tactic to drive consideration and intent. In addition, full funnel targeting was used to reach prospects and retarget customers who had shown interest.

The Results

  • Primary KPIs attributed to the campaign
    • The campaign raised overall $2.2 million in donations (129% of goal)
    • About 8,000 people took part in the challenge throughout May
  • Secondary KPIs attributed to the campaign:
    • Over 7000+ home page site visits in the first two weeks.
    • Over 600+ donation conversions
    • Run registrations exceeded over 400

Interested in learning more about the Quantcast Platform?

Download the case study below or contact us to hear more about how our performance solutions can help you meet your business goals.

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