Audience Grid — Data Partner Profile

Relevate Auto

Overview

Data Mentors/Relevate is Data as a Service Solutions Company. We are a builder of primary content and have been in the data business for over 35 years.  Relevate Auto and Relevate New Movers data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser. Relevate’s unique content addresses multiple segments from Retail and CPG to Automotive, Insurance, Financial Services, Telecom- from Travel to Healthcare. Any of our segments can be customized to your brands, and at any time.

How we collect data

Relevate Auto: our auto data is not modeled nor inferred, nor is it self-reported. Our data comes from Dealers, Service Centers, Bays and Co-Reg-data— we know what is in the driveway and what is on the dealer’s lot. To insure accuracy, we use Dealer lot VIN data as a suppression trigger to update the database, clearly defining what is in the driveway or garage, and what is not. Our data is fully compliant with Shelby and DPPA and we do not use any DMV data.

In addition to make, model year, purchase date, new/used, in market models and attending demographics, we build segments by lifestyle-‘moms and kids Mini-vans’- ‘wealth or desired wealth- luxury brands’-  ‘outdoors and heavy load’ Trucks, all by make and model, age, income, year purchased and in-the- market. Data is received daily and a full file replacement is loaded every 30 days.

Data Categories

Make (OEM Brand)
Model
Purchase type: New or Used at time of purchase
Age of Vehicle
Fuel Type: Hybrid, Gasoline, Diesel,Bio-Diesel, Flex Fuel, Lithium-Ion Battery, Petroleum
Purchase Date
Vehicle Type: Car, Luxury Car, SUV, Luxury SUV, Truck, Luxury Truck, Van, Luxury Van
Vehicle Year
Number of Vehicles in the Household
Estimated Household Income
Home Owner
Median Home Value

Plus custom segments by category, demographics, regions and in-market models.

 

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