London, 26 February 2014: Quantcast, a digital advertising and direct audience measurement company, has been awarded the European Interactive Digital Advertising Alliance (EDAA) Trust Seal, the industry’s seal of approval for compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA). The EDAA Trust Seal confirms that Quantcast’s systems and policies ensure that consumers are provided with notice and choice about usage and collection of data through greater transparency and control over digital advertising.
The EDAA accredited Quantcast after the company underwent an independent certification process with an EDAA-approved independent Certification Provider.
Quantcast delivers advertising for more than 1,000 marketers and operates one of the most accurate and effective programmatic media-buying technologies.
The EDAA was created by leading European bodies with the aim of introducing a general set of standards and regulations to enhance transparency and user control for Online Behavioural Advertising. The Trust Seal enables advertisers and agencies to identify the advertising partners that uphold the leading industry standard when delivering advertising based on consumers’ inferred interests.
Nick Stringer, director of regulatory affairs at IAB UK and chair of the EDAA, said, “Giving consumers across Europe greater transparency and control over their data in digital advertising is now a reality. Quantcast is leading the way and others will follow.”
Phil Macauley, European managing director at Quantcast, said, “We are extremely proud to be independently certified and carry the EDAA Trust Seal. This verification is a testament to the sophistication of our technology and our commitment to and support of advertisers and their brands. Quantcast is happy to be among the companies that have been independently certified for complying with OBA and industry standards.”