SAN FRANCISCO—April 3, 2014—Quantcast, a technology company specialized in real-time advertising and audience measurement, announced today that Mike Kelly, an accomplished executive, industry leader and expert on digital and cross-platform media and advertising, has joined the company’s board of directors.
Kelly previously served as CEO and president of The Weather Channel Companies from 2009 to 2012. During Kelly’s tenure, The Weather Channel Companies experienced record revenue and profits. Kelly also led the impressive growth of its total audience with the most pronounced growth coming from mobile, making The Weather Channel a top-five mobile company in the United States in traffic and revenue.
From 2004 to 2007, Kelly was the founding president of AOL Media Networks, where he was responsible for all of AOL’s advertising properties globally, the acquisition of Advertising.com and the company’s partnership with Google. While Kelly was at AOL, advertising and commerce revenue more than tripled to over $2.2 billion. Prior to AOL, Kelly was president of global marketing at Time Warner, where he worked with some of the world’s largest advertisers to develop and implement cross-platform marketing solutions.
Kelly is also an officer of the American Advertising Federation, and has served on the board and Executive Committee of The Advertising Council. Kelly’s experience spans both new and traditional media, having worked at Time Inc. for 17 years, holding management positions at Fortune and serving as publisher of Entertainment Weekly.
“Adding Mike Kelly’s extensive experience of the media and advertising industries and his expertise in scaling sales organizations will amplify our growth planning. He brings great perspective to our board, and I look forward to working with him as we bring Quantcast to the next level in powering advertising for thousands of marketers and publishers,” said Konrad Feldman, CEO of Quantcast.
“Quantcast’s unique offering of big data and machine learning technology is providing advertisers and publishers with outstanding results, reaching the right people and delivering powerful returns. I have followed them for some time now and am excited to join the board and share my expertise scaling high-growth businesses,” said Mike Kelly.
Quantcast Advertise powers the most effective ad campaigns for thousands of marketers around the world, delivering Net New™ customers at scale. From a leadership position in measuring the Internet, Quantcast has created the most comprehensive, accurate and instantaneous map of web activity. With this unique view, massive dataset, and precise predictive modeling, Quantcast identifies and influences high-potential new customers at every point along their entire path-to-conversion. For more information about Quantcast Advertise and Quantcast Measure, please visit Quantcast.com.