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Quantcast Media Program Launches! Learn More...

Here's what Quantcast is teaching Advertisers and Publishers right now

  • The more educated a person is, the more likely an advertisement will convince them to buy travel online
  • That branded keyword terms drive more affluent audiences than general keyword terms, i.e. "Porsche sports car vs. sports car"
  • How to identify groups likely to spend $500 differently than those who spend $50
  • How to build lookalikes based on specific items in a shopping cart

It's Your Audience, We Just Find It

"The audience profile provided by Quantcast matched our research and provided insightful competitive positioning and detailed segmentation, which complimented our analysis."

- Alisa Bowen, Senior Vice President, Head of Consumer Publishing for Thomson Reuters.

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