Omnichannel

Omnichannel is a holistic approach to advertising that takes into account the customer journey and how it spans multiple channels and touchpoints. It provides a consistent brand experience with seamless messaging across channels that work together to drive awareness, consideration, and intent, all the way through to conversion. This integrated approach involves a range of ad formats (including display, native, and video) that run on different channels (including websites, social media, and linear TV).