What to expect

In this session, we sat down with Lighting New York to hear how they moved beyond legacy audience targeting to activate autonomous AI, unlock net-new high-intent shoppers, and build a scalable, always-on performance engine. The results speak for themselves: a 2,080% ROAS and a 23% improvement in CPA.

We get into the practical details of what changed, what worked, and what every performance marketer can take away and apply to their own campaigns.

• Tom Johnston, Performance Marketing Manager at Lighting New York
• Ryan Kwon, Senior Account Executive at Quantcast
• Kaitlin Forbes, Director, Product Marketing, Quantcast