The highest-intent shoppers in your market are out there.

Traditional targeting just can't see them.

In this session, we'll talk to Lighting New York on how they moved beyond legacy audience targeting to activate autonomous AI, unlock net-new high-intent shoppers, and build a scalable, always-on performance engine. The results speak for themselves: a 2,080% ROAS and a 23% improvement in CPA.

We'll get into the practical details of what changed, what worked, and what every performance marketer can take away and apply to their own campaigns.