Beyond Assumptions and Silos: The Performance Marketing Reset
Watch on demand
In this session you will discover:
- Why disconnected channels create disconnected learning.
- How fragmented signals reduce campaign efficiency.
- Why optimising channels individually no longer delivers the best outcomes.
- How autonomous AI connects every signal to improve performance.
- What moving to outcome-based buying looks like in practice, straight from Michael Singh at Symprove.
Speakers
Jess Cheung, Key Account Manager at Quantcast, sits down with Michael Singh, Performance Marketing Manager at Symprove, for a fireside chat on what making the shift away from siloed channel planning actually looks like, including a 59% decrease in CPA.
John Thomson, Managing Director at Quantcast, made the case for why orchestrated execution and unified buying are the next frontier for performance marketers, and Izzy Hardie, Programmatic Leader at Quantcast, demos Q+, Quantcast's autonomous performance engine.
See Q+ in action
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