For years, marketers have treated reach, the open internet, omnichannel, incrementality and measurement as separate pieces of the puzzle. What happens when AI brings them together as one connected performance system?

Live opportunity pools replacing static segments. Autonomous AI turning the open internet into a single performance engine. The marketing funnel, retired. A measurement loop that compounds performance with every campaign you run.

In this session, Evan Pease, Programmatic Expert at Quantcast, explains what a unified performance playbook looks like heading into 2027. Ruth Stewart, Senior Manager, Technical Account Management at Quantcast, talks through Verified by Q and what it reveals about true campaign contribution that platform attribution misses.

Charlotte Coleman, Assistant Digital Marketing Manager at DFS, then joins Jess Cheung, Account Manager at Quantcast, for a fireside chat on what this looks like in practice for a considered-purchase retail brand.