For years, marketers have treated reach, the open internet, omnichannel, incrementality and measurement as separate pieces of the puzzle. What happens when AI brings them together as one connected performance system?

Live opportunity pools replacing static segments. Autonomous AI turning the open internet into a single performance engine. The marketing funnel, retired. A measurement loop that compounds performance with every campaign you run.

Evan Pease, Programmatic Expert at Quantcast, will walk through your unified programmatic playbook for 2027. He’ll cover what changes when reach, omnichannel, incrementality, and measurement stop running separately.

Plus: Ruth Stewart, Senior Manager, Technical Account Management at Quantcast, will take you through Verified by Q and what that reveals about true campaign contribution.