Symprove, a health food and supplement brand offering a gut health subscription model, needed to acquire net-new customers. However, an increasingly competitive health and wellness market made it difficult to scale effectively. To hit their strict £45 cost-per-acquisition (CPA) target, the team relied on a traditional approach that manually split prospecting and retargeting campaigns. This fragmented setup lacked the agility to capture new demand efficiently, causing acquisition costs to rise and forcing the brand to limit budgets just when they needed to scale the most.

Instead of relying on manual campaign splits, the team leveraged Q+ to scale across a unified approach of Connected TV, online video, native, and display. Rather than managing prospecting and retargeting as separate programs, Q+ treated customer acquisition as a single optimization problem. The technology autonomously reallocated budget toward the audiences, channels, and moments most likely to drive new subscriptions, eliminating manual guesswork and capturing demand exactly when high-value customers were ready to subscribe.

The campaign provided Symprove with the definitive proof and confidence they needed to aggressively scale. Driven by these results, the brand made the business decision to nearly double their daily media investment, embedding Q+ as a permanent fixture in their core subscriber acquisition strategy.