Case Study
Boots Online Doctor Drives Brand Awareness and Consideration with Omnichannel Optimisation
“Quantcast delivers privacy-first, performance-driven advertising that reaches intent-rich audiences at scale. It's rare to find an adtech partner that can combine cookieless reach, multi-channel activation, and in-flight optimisations in one platform.”
Rebecca Tillman, Paid Media Lead, Boots Online Doctor
LTR vs. the benchmark of 92% across all ad sets.
CTV brand lift
Boots Online Doctor, part of Boots Digital Health and Walgreens Boots Alliance, a global leader in pharmacy-led, health and wellbeing retail.
Industry
Healthcare
Brand
Boots Online Doctor
Product
Quantcast Platform
Challenge
Boots Online Doctor sought to connect with health-conscious individuals actively pursuing lifestyle change effectively across multiple channels while ensuring privacy-first targeting and achieving measurable brand uplift in a competitive health market.
Solution
They ran display, OLV, and CTV creatives, using Quantcast’s Intent-Based Audiences, contextual, cookieless targeting, and retargeting. Brand Lift Live by QuantcastTM (BLL) measured real-time shifts in consideration, enabling mid-flight insights.
Results
Intent-Based Audiences (IBA) delivered strong performance, successfully reaching hard-to-find audiences through keyword-driven targeting and advanced AI making sense of real-time online behavioral signals.Connected TV (CTV) emerged as the most impactful device, delivering a 20% brand lift and standing out as the top-performing channel.
CTV That Converts: How Boots Online Doctor Made It the Hero Channel
Connected TV is changing the rules. In this exclusive fireside chat, see how Boots Online Doctor and Quantcast delivered benchmark-setting results.
