Performance Marketing Masterclass: Virgin Money's AI Advantage
Watch this session on demand to hear how Virgin Money, mFuse, and Quantcast are using autonomous AI to uncover net-new audiences, optimise campaigns in real time, and scale performance without wasted spend.
What to expect
You'll hear directly from Mark Mitchell at Virgin Money on how his team approaches programmatic strategy today, and from Kostas Lazopoulos at mFuse on what it looks like in practice to work collaboratively with AI — from testing new audiences to scaling what performs.
What you'll learn from this session:
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