Your audience revealed
You can do more than just skim the surface of your audience. To grow their numbers and your revenue, use an analytics product that gives you a deeper view of who they are, what drives them, and what content they care about.Get Quantified Now
Learn who your audience really is
To succeed in digital content, you’ve got to understand your audience as completely as possible. The more you know, the more captivating content you can create. Quantcast Measure provides the data you need to know your audience like the back of your hand.
Measure directly, never guess
Avoid outdated approaches
Most analytics products use research techniques inherited from radio and television, which take a subset of visitors to represent your entire audience. Insights get based on that one group. Because this limited data is never truly verifiable, it becomes easy to miss who your audience really is.
Quantcast measure is the only free analytics product that measures your visitors directly. By placing our tag on your site, you can track individual cookies in real time. This will give you a more detailed picture of your audience and what content interests them most.
Get the fine-grained insights you need
For today’s advertisers, generalizations won’t do. To create high-performing content, they need more granular data about your audience. Direct measurement is a rigorous, digital-first method that delivers it—for every RFP.
Earn more ad revenue
Advertisers want to know your audience is right for them. Quantcast Measure gives you such detailed views of your audience, it gets easy to prove their relevance, pinpoint areas of your site to target, and even identify what content will work best.
This is the kind of data that helps you win more RFPs and earn higher prices for your ad space.
How it works
Quantcast Measure is free. To get started, just create an account and register your site URL.
Start tracking your audience
Place our tag on each page of your site you want to track. It’s just a snippet of code.
See who they are
Visit your custom dashboard to start getting to know your audience. It takes 1-2 days for your audience data to show up.
So many ways to see your audience
Review traffic data on your custom dashboard or via our API. Understand your total reach by looking at unduplicated audience metrics across your web properties. Then focus in on your visitors, sessions, and pageviews. You can even break your audience down by platform, geography, and more. Go macro or micro. Either way, we’ve got you covered.
Quantcast sees the average U.S. online user 600x per month—that’s like seeing a friend for coffee every hour. This kind of visibility into user behavior allows us to draw incredibly detailed audience profiles, even for smaller groups. That means our demographics are extremely accurate across age, gender, family, ethnicity, income, education, and even political affiliation.
You’ve got the flexibility to gain deeper knowledge about virtually any piece of your overall audience. Zoom in on users who view your sports content, look more closely at social sharers, hone in on who’s reading specific authors, or even measure the audience for an advertiser’s campaigns. It all depends on what matters to you most.
Our interests category helps you get a better sense of what your audience likes to spend time on. Sports, the arts, food and drink? What are the top sites they like to visit? This kind of information reveals unexpected ways to grow your audience or present more compelling data to advertisers.
Shopping, TV & More
Learn about what your audience buys, where they shop, what they drive, what shows they watch, and more. We power our Audience Grid with data from partners like TiVo Research, Oracle DataLogix, Kantar Shopcom, Relevate Auto, and others so you can get to know your audience even better.
Our Measure for Mobile Apps gives you the same robust audience measurement that we provide for web demographics, audience interests, and cross-platform usage. Check it out to learn about our mobile app-specific metrics.
Get a better understanding of how and when visitors jump between platforms. Do they start on your mobile properties and finish on desktop? Or vice-versa? This can help you with both editorial and advertising decisions.
Public Rank & Profiles
We are the most trusted public destination for media intelligence. Attract advertisers and partners by publishing your rank and audience profiles on quantcast.com, which is closely watched by a large number of advertisers, agencies, and press.
Understand what they do, buy, and watch
Imagine it were easy to learn what audience members do for a living, what brands of cars they prefer, what sports they like, what shows they watch, or what products they buy. It’s not a fantasy. Quantcast Measure pulls in audience data from a wide array of trusted partners like TiVo Research and Oracle Datalogix.
Now imagine you’re an advertiser looking to connect with the right audience. This kind of data would make a huge difference, wouldn’t it?
Thin-slice your audience
By using our content labels, you can focus on unique slices of your audience. See who’s viewing content in each section of your site, understand your audience for particular authors, and even examine who’s looking at specific products.
Wow the advertisers
This flexibility to slice and dice your audience is virtually unmatched by other analytics products. It gives you the power to show advertisers where their ideal audience is on your site. That translates to more RFP wins and more revenue for you.
What information does Quantcast collect?
We collect directly measured data from the millions of web destinations and mobile apps controlled by quantified publishers. All the data we collect is anonymous and contains no personally identifiable information (PII).
What is the date range for the traffic numbers on your site?
For quantified sites, traffic numbers are updated daily and work on a rolling 30-day basis (traffic statistics shown are from the previous 30 days). For non-quantified sites, data is updated monthly.
Will my data be protected?
All data in Quantcast Measure can be hidden from public view, accessible only via login and password. Website owners have full control over the accessibility of their data.