1. Find Intent Wherever It Appears
High-intent customers move constantly across sites, devices, and formats. Instead of creating demand from scratch, recognize their intent signals wherever they appear across the open web before decisions are made.
2. Decode Intent as It Forms
Researching flight routes, browsing hotels, watching travel videos, or comparing prices can look like passive actions, but together they signal customer intent. The strongest strategies detect these signals in real time.
3. Optimize to Live Demand Signals
Demand shifts with seasons, pricing, and global events. Strong performance means optimizing against live trends, not plans locked in advance, and reaching new customers before they have found your brand.
4. Orchestrate the Full Booking Journey
Travel isn’t a one-click decision. People often pause, research more, and return later. Guide customers through their booking journey. Social matters, but the open web is where intent builds, and decisions are finalized.
5. Activate Intent with Programmatic Precision
Programmatic reaches customers showing intent signals. Use lookalike modeling to find new high-value prospects, and continuous optimization to reallocate spend to what performs best, improving efficiency and ROAS.
