Anaheim Ducks drive ticket sales and score with agile ad campaign ADVERTISE CUSTOMER SUCCESS STORY

The Anaheim Ducks needed help understanding which ads best influenced sales. Looking for a display partner to drive ticket sales for the 2016/17 season, the team struggled to find a partner that was both integrated with Ticketmaster purchase data and able to keep up with their ambitious game schedule. Quantcast was carefully selected as one of two partners to partake in a head-to-head preseason test, due to our reliable audience targeting and validation solutions, existing partnership with Ticketmaster, and in-house creative team.

Using Complete Targeting to reach and influence new customers based on the behavioral patterns of current ticket holders, we leveraged our existing partnership with Ticketmaster to combine both online media consumption and purchase data to give the Ducks a bird’s eye view of the customer journey.

Quantcast Audience Insights presented the Ducks with a unique opportunity to better understand the profile of their current fan base and reach new prospects most likely to purchase tickets above the team’s average order value.