As digital advertising continues to evolve, businesses are adapting to how customers shop and engage with brands. To stay ahead of the game in 2025, companies need to adopt effective strategies that drive stronger results. 

In this blog post, we'll highlight the top digital advertising strategies. Whether you're a new or professional advertiser, these strategies can help you improve your marketing results.

What is a digital programmatic advertising strategy?

A digital advertising strategy outlines how a business uses online channels to achieve marketing goals. 

It includes:

• Clear goals: For example, increasing website traffic by 20% over six months.
• Target audience: Identifying who the campaign aims to reach.
• Ad channels: Selecting options like display ads, video ads, sponsored content, or influencer marketing.
• Success metrics: Tracking performance with KPIs such as return on ad spend (ROAS), click-through rate (CTR), and conversion rate.
• Optimization: Continuously improving ad performance by adjusting targeting, creative, or bidding strategies.

A digital advertising strategy typically forms part of a broader marketing plan that may include offline approaches. Now, let’s get to the strategies.

Top digital advertising strategies you should consider in 2025

1. Explore cookieless digital advertising

As third-party cookies are being phased out, advertisers need new ways to reach their audiences without tracking user behavior. 

Cookieless advertising offers alternatives:

• Contextual targeting: Serve ads based on webpage content, ensuring relevance without tracking.
• Identity solutions: Use privacy-compliant options like email-based identifiers to track users across devices and platforms.
• First-party data: Collect data directly from customers to create personalized ad experiences.

These privacy-friendly approaches allow advertisers to deliver effective, relevant ads. Quantcast offers cookieless capabilities, using first-party data and AI-driven insights to reach new and existing audiences.

For example, Singapore Airlines used Quantcast's cookieless solution to achieve:

• 2.5x higher ROAS
• 40% more conversions in untapped markets like Germany and the UK

This demonstrates the power of cookieless advertising to drive results while respecting privacy.

2. Use first-party data

As privacy regulations tighten, first-party data becomes crucial. This information, collected directly from your audience, allows for more personalized and targeted campaigns.

First-party data sources include:

• Website interactions
• Email sign-ups
• Purchase history

This data is more reliable, builds trust with customers, and respects user privacy. The Quantcast Advertising Platform leverages the Quantcast Measure dataset, collecting live data from over 100M+ web and mobile destinations.

You can use this first-party data to plan digital social, display, and video ads. This ensures your ads reach customers based on their ever-changing behavior, interests, and intent. By using first-party data, you can create more effective, privacy-compliant advertising campaigns that resonate with your audience.

3. Implement omnichannel marketing  

In 2025, relying on just one or two channels won’t keep you competitive. Omnichannel activation is a powerful way to diversify your ad spend by engaging users across multiple platforms and devices. This creates a seamless, consistent brand experience, helping boost visibility and conversions.

Consider integrating these channels:

• Search and display ads: Capture attention with targeted ads and visuals.
• Social media: Reach users on platforms like Instagram, TikTok, and LinkedIn.
• Email and SMS marketing: Keep users engaged with personalized messages.
• Connected TV and audio ads: Reach new audiences through streaming content.

By integrating these channels into one strategy, omnichannel activation ensures your message connects with your audience wherever they are, maximizing engagement and results.

4. Tap into audio content

The digital space is becoming more receptive to audio content, making it a valuable channel for digital advertising in 2025.

From podcasts to streaming services, more users are tuning in, creating new opportunities for advertisers.

Audio ads allow you to reach users during moments when they’re away from screens, such as while commuting, exercising, or relaxing at home. Advertisers are already leveraging:   

• Podcast Ads: Connect with highly engaged listeners through sponsored segments or host-read ads.
• Streaming Audio Ads: Reach users on platforms like Spotify or Apple Music with targeted, non-intrusive ads.

With audio content, you can diversify your ad strategy, increase brand awareness, and connect with users in a more personal and immersive way.

5. Embrace CTV advertising 

In 2024, U.S. spending on Connected TV (CTV) ads is projected to exceed $30 billion, a 17% increase from the previous year. CTV advertising reaches audiences streaming shows on platforms like Hulu, YouTube, and Facebook Watch.

CTV ads target viewers based on:

• Demographics
• Interests
• Location

This approach builds brand awareness and keeps your business top-of-mind during key moments in the buyer journey.

Pandora's success demonstrates CTV advertising's potential. Using Quantcast's audience solutions paired with CTV, Pandora targeted cord-cutting consumers on smart TVs and streaming devices. The result? A 50% improvement in cost-per-completed view (CPCV) benchmarks. 

6. Use Demand-Side Platforms (DSPs)

Programmatic advertising platforms play an important role in modern digital advertising. They help advertisers plan, buy, and manage their ad campaigns across various channels. These platforms also excel in programmatic advertising–automating the buying and selling of ads in real time. 

DSPs use AI and machine learning to optimize campaigns by targeting the right audience at the right moment, improving efficiency and ROI. They automate ad buying and adjust campaigns on the fly to ensure maximum performance. 

Quantcast is an excellent DSP with programmatic advertising capabilities. The Quantcast Advertising Platform uses AI-driven technology to help marketers efficiently reach their target audience.

It also offers powerful data insights and automation tools, making it easier to execute and optimize campaigns of all sizes across different channels while providing transparency and measurable results.

Streamline your digital advertising campaigns with Quantcast

Digital advertising is a broad and effective way to reach your audience and increase sales. We’ve covered some of the best digital advertising strategies to boost engagement, drive conversions, and grow your brand.

Ready to launch your first campaign? Quantcast makes it easy with AI-powered tools and real-time insights to help you optimize your ad spend and achieve measurable results. 

Get started with Quantcast today.