In today’s highly saturated advertising landscape, capturing your audience’s attention requires more than just a catchy tagline or clever tactics. Marketers need to take a cohesive, holistic approach to their strategies in order to meet consumers wherever they are, whenever they’re ready to engage. Consumer behaviors are already evolving towards omnichannel. According to a study published by RetailDive, 78% of consumers said they use two or more channels to browse, research, and make purchases, and nearly one-third use three channels or more. From a marketing perspective, research also shows that advertisers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. The takeaway? Omnichannel isn't just the future—it's already the present.

Here are the four ways advertisers benefit from adopting an omnichannel strategy:

• Enhanced reach
• A more seamless customer journey
• Stronger engagement 
• Maximized ROI

Invest like an investor 

Consider the strategy often applied in financial investing. Putting all your money into a single stock is rarely wise. Diversification is a well-established principle for managing risk and optimizing returns. The same logic applies to advertising. Relying on a single channel or a siloed approach is risky and limiting. By diversifying across multiple channels, brands increase their chances of connecting with their audience in the right context and at the right time. 

Maximum reach, maximum impact

Omnichannel empowers advertisers to engage a broader audience across multiple platforms and formats - display, native, video, audio, connected TV (CTV), and digital out-of-home (DOOH). Diversifying a campaign’s media mix unlocks access to high-value prospects who may not be reachable or engaged through traditional display or social channels alone. The results speak for themselves. Brands that adopt an omnichannel approach see up to a 90% lift in ad recall — a clear indicator of the resonance and effectiveness that can be achieved with a more holistic strategy.

Take Chevrolet, for example. When they partnered with Quantcast to run 15 campaigns across display, pre-roll video, and connected TV (CTV), performance was significantly improved across several key metrics. Users exposed to both display and pre-roll ads generated a 180% increase in conversion rates, while those exposed to all three formats—including CTV—saw a 106% lift compared to display-only retargeting.

Nurture prospects more seamlessly

A successful marketing campaign is like a great recipe—it needs the right ingredients, combined in just the right way. Using a single channel is like trying to bake a layered cake with only flour: it's bland, one-dimensional, and bound to fall flat.

The real flavor of a campaign emerges when different channels work together, each playing a distinct role at various stages of the buyer’s journey. Awareness might come through CTV or display ads. Consideration could be nurtured via native content or video. A brand’s approach to retargeting could vary across channels, leveraging the unique best practices for each. In combination, each channel creates a seamless brand experience. That’s where the magic of omnichannel lies, in its ability to guide prospects naturally through the funnel, increasing the likelihood of conversion.

Deeper engagement creates more loyal customers

In an age of constant distraction and ad fatigue, building brand trust and familiarity is more challenging—and more critical—than ever before. Omnichannel not only broadens your reach but also enhances the brand experience through more consistent and contextually relevant messaging across platforms; offering greater opportunities for brands to establish the trust and credibility that builds lasting brand loyalty. Encouraging interaction and deepening engagement is what separates striving brands from thriving brands.  

This integrated approach pays off. Research shows that brands who adopt omnichannel strategies experience 91% higher customer retention compared to those that rely on a single channel. By interacting with your audience in multiple, meaningful ways, brands can foster engagement that keeps them top-of-mind and coming back for more.

Reaching new ROI heights 

Every marketer knows that maximizing a campaign's ROI is the critical objective for any ad campaign, and omnichannel is a powerful tool for achieving the best possible results. By distributing ad spend strategically across different platforms, advertisers can improve overall performance while increasing budget efficiency.

Omnichannel helps brands avoid oversaturating a single channel, reduce wasted impressions, and increase the likelihood of delivering the right message at the right moment. This not only boosts conversions but also ensures your campaign reaches its full potential—from awareness to action.

Quantcast is your trusted omnichannel partner 

Quantcast offers a distinct edge in the omnichannel space by harnessing real-time, first-party behavioral data from over 100 million destinations. Our proprietary AI models are tailored to each advertiser’s unique needs, rather than relying on generic or off-the-shelf large language models (LLMs). The robust machine learning model that powers our platform ensures your campaigns are dynamically optimized to meet your specific goals.

With no sell-side bias and true unbiased bidding, Quantcast provides a unified platform where you can plan, activate, and measure your omnichannel campaign all in one place. Our "Live Audience Blueprint" allows you to build and activate a consistent audience strategy everywhere, supported by robust tools for cross-channel lift analysis, A/B testing, and continuous optimization.

Elevate your strategy today

The best time to start your omnichannel strategy was yesterday. The second best time? Right now. Get started with Quantcast today.