Intesa Sanpaolo banks on cookieless advertising to gain more customers at a quarter the cost
About the Brand Intesa Sanpaolo
Intesa Sanpaolo is Italy’s largest bank, servicing its 13.6 million customers through a network of around
About the Agency Wavemaker
Wavemaker is the second largest media agency network in the world and a subsidiary of WPP’s GroupM.
“Wavemaker’s strategic guidance has been invaluable in understanding the potential of cookieless environments, partnering with Quantcast to transform these untapped audiences and inventory into real business opportunities. Thanks to Quantcast’s proprietary cookieless solution, we have reached new customers in a digital environment free of third-party cookies.”
Head of Digital Marketing & Advertising Unit,
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