A major internet portal and service provider offering search results, customizable content, chatrooms, free e-mail, clubs, and pager. [Description from dmoz]
Yahoo! wants to spread some cheer to Internet users around the world. A leading online portal, Yahoo! draws people to its network of Web sites with a mix of news, entertainment, and shopping, as well as a search engine and Internet directory. It also offers registered users personalized Web pages, e-mail, and message boards. Yahoo! publishes content in some 30 languages. It generates most of its revenue through advertising and online marketing sales, but it also charges fees for premium services to some 10 million users. Yahoo! offers broadband Internet access through partnerships with telecommunications firms. In 2008 Yahoo! rejected Microsoft's unsolicited buyout offer. [Description from Hoover's]
This site reaches over 97 million U.S. monthly people.The typical visitor visits ign.com, rents cars from Enterprise, and plays the California state lottery.
US Demographics: [ Web ]
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Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.