Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying

 

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Press

  • Fast Facts
  • News
  • Media Downloads
  • Citing Our Data
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Fast Facts

  • 100 million+ web destinations use Quantcast Measure
  • Quantcast processes up to 30 petabytes of data every day – that’s 600 million four-drawer filing cabinets filled with paper, or more than half of the entire written works of mankind from the beginning of recorded history, in all languages.
  • Quantcast currently employs over 300 people in San Francisco, New York, Chicago, Atlanta, London and Dublin.
  • Quantcast is backed by more than $65 million in venture capital from Founders Fund, Polaris Ventures, Cisco, and Allen & Company.

Background

Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million web destinations, incorporates over 1 trillion new data records every month and continuously processes as much as 30 Petabytes of data every day.

Company Milestones

  • February 2013: Quantcast expands internationally, opens EMEA Operations Center
  • January 2013: Quantcast acquires MakeGood to bolster attribution and reporting within its Advertise product
  • September 2012: Quantcast releases Quantcast File System (QFS) to the open source community.
  • May 2010: Quantcast opens UK office
  • March 2010: Quantcast Measure goes global bringing local audience insights everywhere around the world
  • February 2010: Fast Company Ranks Quantcast #3 Most Innovative Companies on the Web
  • July 2009: Quantcast named AlwaysOn Global 250 Top Private Companies Overall winner
  • April 2009: Launched Quantcast Advertise
  • 2006: Launched and pioneered direct audience measurement

Media Contacts

press@quantcast.com

Fact Sheet

PDF

Newsletter

Investors

Founders Fund
Polaris Venture Partners
Cisco Systems
Allen & Company

Measure Guide for Press

Management Team Photos and Bios

Konrad Feldman

Co-Founder and CEO

Photo.jpg | Biography.pdf

Christina Cubeta

VP Marketing

Photo.jpg | Biography.pdf

Jag Duggal

SVP Product Management

Photo.jpg | Biography.pdf

Jim Kelly

VP R&D

Photo.jpg | Biography.pdf

Michael Blum

SVP Business and Legal Affairs

Photo.jpg | Biography.pdf

Michael Kamprath

VP Engineering

Photo.jpg | Biography.pdf

Julio Pekarovic

CFO

Photo.jpg | Biography.pdf

Michael Recce

VP Performance Engineering

Photo.jpg | Biography.pdf

Citation of Quantcast Data

Unfortunately, Quantcast is not able to participate in joint press releases related to a Quantified site’s ranking or audience announcements. However, feel free to use the word “Quantcast” and cite our data in your press releases or editorial, using the guidelines below. Please note that all citations of Quantcast data must be taken directly from Quantcast’s published profiles. Quantcast data should be cited in pure numerical form as it is published. Quantcast executives may not be quoted or paraphrased within a publisher’s press releases, website, or marketing and sales materials unless expressly approved by Quantcast Public Relations.

Ranking

Go to Quantcast Top Sites, select the site you’d like to use and cite the following way:

“(Company Name) was/is ranked as (Ranking # here) in Quantcast’s Top U.S. Site Rankings.”

“(Company Name) moves/moved to (Ranking # here) in Quantcast’s Top U.S. Site Rankings.”

People

Go to the site profile, select the People tab and adjust the timeframe. Cite the following way:

“(People # here) people visited (Company Name) in (timeframe here) according to Quantcast’s Top U.S. Site Rankings.”

Site Traffic

Go to the site profile, select the Page Views tab and adjust the timeframe. Cite the following way:

“(Company Name) has (# Page Views here) in (timeframe here) according to Quantcast.”

Demographics Data

Cite the following way: “(Company Name) indexes at (index #) for (demographic segment name), according to Quantcast.” OR “(Company Name) has a (composition %) composition of (demographic segment name), according to Quantcast.”

Examples:
Example Site indexes at 163 for Males, according to Quantcast.
Example Site has an 80% composition of Males, according to Quantcast.

Geographic Data

Cite the following way: “(Company Name) has (#/metric here, i.e.) for (Geography name, i.e. London), according to Quantcast.”

Example:
Example Site has 140,470 uniques for London, according to Quantcast.

Business Data

Cite the following way:

“(Company Name) has an index of (Uniques Index #) for visits from (Business name), according to Quantcast.”

Example:
Example Site has an index of 6,360 for visits from IPG, according to Quantcast.

Lifestyle Data

Cite the following way:

“The (Company Name) audience is (affinity #) times more likely to visit (category name) themed sites than the average Internet user in (Country name), according to Quantcast.”

Example:
The Example Site audience is 11.8 times more likely to visit Science/Nature themed sites than the average Internet user in the United States, according to Quantcast.

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