Vendors who monitor and validate metrics such as completion rates, in-target delivery, viewability, ad fraud, and brand safety. IAS, MOAT, and Nielsen are examples of well-known third-party validation service providers.
Vendors who monitor and validate metrics such as completion rates, in-target delivery, viewability, ad fraud, and brand safety. IAS, MOAT, and Nielsen are examples of well-known third-party validation service providers.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide