Vendors who monitor and validate metrics such as completion rates, in-target delivery, viewability, ad fraud, and brand safety. IAS, MOAT, and Nielsen are examples of well-known third-party validation service providers.
Vendors who monitor and validate metrics such as completion rates, in-target delivery, viewability, ad fraud, and brand safety. IAS, MOAT, and Nielsen are examples of well-known third-party validation service providers.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today