The amount of revenue generated by all customers who made a purchase and received advertising messaging). It is calculated as Revenue / Advertising Costs.
The amount of revenue generated by all customers who made a purchase and received advertising messaging). It is calculated as Revenue / Advertising Costs.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today