Serving ads to consumers who have previously engaged via site visits or email sign-ups, where the prior engagement did not result in a sale or conversion. Shorthand abbreviations include RT and RET.
Serving ads to consumers who have previously engaged via site visits or email sign-ups, where the prior engagement did not result in a sale or conversion. Shorthand abbreviations include RT and RET.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide