(Formerly known as IBA.) Reach your most valuable customers with segments built from our proprietary real-time digital data.

How it works: Quantcast Affinity Audiences (IBA) are built using real-time and multi-varied digital data signals from Quantcast Measure, and then further refined with AI and machine learning models that use propensity algorithms to identify the most leaned-in audiences.

Key use cases: Competitive conquesting, audience suppression, life-stage targeting, inform creative development process.