Quantcast Affinity Audiences

A tool that allows marketers and publishers to create custom audiences based on keywords or predefined interest categories, using real-time data. (Formerly known as Interest Based Audiences or IBA.)

How it works: Quantcast Affinity Audiences are built using real-time and multi-varied digital data signals from Quantcast Measure, and then further refined with AI and machine learning models that use propensity algorithms to identify the most leaned-in audiences.

Key use cases: Competitive conquesting, audience suppression, life-stage targeting, inform creative development process.