A device that can connect to a TV (or a functionality within the TV itself) to facilitate the delivery of internet-based video content.
OTT stands for “over-the-top” and refers to content delivered over the internet via streaming services or apps. Netflix, Prime Video, HBO Max, Hulu, Apple TV, and Disney+ are all examples of OTT apps. OTT differs from CTV because the service can be consumed on any device with an internet connection versus a TV set connected to the internet. OTT video services can be viewed on CTV devices and other devices such as smartphones, desktops, or tablets. While CTV and OTT are often used interchangeably, CTV refers to the TV device that streams content, whereas OTT refers to the content streamed on a range of devices.