A test where we set up a test audience who will see branded messaging and a holdout / control audience who will not see any ads associated with the brand, and the two groups are compared to calculate a lift.
A test where we set up a test audience who will see branded messaging and a holdout / control audience who will not see any ads associated with the brand, and the two groups are compared to calculate a lift.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide