The analytic technique that assigns multiple partners credit for a conversion based on a consumer’s exposure to an ad prior to the conversion.
The analytic technique that assigns multiple partners credit for a conversion based on a consumer’s exposure to an ad prior to the conversion.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today