The analytic technique that assigns multiple partners credit for a conversion based on a consumer’s exposure to an ad prior to the conversion.
The analytic technique that assigns multiple partners credit for a conversion based on a consumer’s exposure to an ad prior to the conversion.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide