A combination of tag event labels from the advertiser’s data set that are strung together with an “and” or “or” logical operator. Assigned to event groups for delivery, modeling, and reporting purposes.
A combination of tag event labels from the advertiser’s data set that are strung together with an “and” or “or” logical operator. Assigned to event groups for delivery, modeling, and reporting purposes.
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Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide