A process that uses machine learning to identify audiences who look and act very similarly to a known audience. Look-alike models are often used to create scale and find more people who will take a desired action.
A process that uses machine learning to identify audiences who look and act very similarly to a known audience. Look-alike models are often used to create scale and find more people who will take a desired action.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide