A type of A/B test that has 2 balanced groups, one who receives a branded message and the other group that doesn’t receive a branded message.
A type of A/B test that has 2 balanced groups, one who receives a branded message and the other group that doesn’t receive a branded message.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide