A type of A/B test that has 2 balanced groups, one who receives a branded message and the other group that doesn’t receive a branded message.
A type of A/B test that has 2 balanced groups, one who receives a branded message and the other group that doesn’t receive a branded message.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today