A research objective that assesses the level of knowledge that someone has about a particular brand / product (e.g., are they only familiar with the name or do they know a little of a lot about the product).
A research objective that assesses the level of knowledge that someone has about a particular brand / product (e.g., are they only familiar with the name or do they know a little of a lot about the product).
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide