A data warehouse used to aggregate and target relevant audience segments. Once aggregated, this data is easily accessible to marketers for planning, activation/modeling, and validation / measurement.
A data warehouse used to aggregate and target relevant audience segments. Once aggregated, this data is easily accessible to marketers for planning, activation/modeling, and validation / measurement.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide