Cost Per Click on an advertisement. Price paid for each click generated. Also known as “pay-per-click.” Calculated as the total cost (or budget) / clicks.
Cost Per Click on an advertisement. Price paid for each click generated. Also known as “pay-per-click.” Calculated as the total cost (or budget) / clicks.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide