Cost Per Click on an advertisement. Price paid for each click generated. Also known as “pay-per-click.” Calculated as the total cost (or budget) / clicks.
Cost Per Click on an advertisement. Price paid for each click generated. Also known as “pay-per-click.” Calculated as the total cost (or budget) / clicks.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today