Also known as a DR (direct response) campaign, it is designed to drive customers to convert, fairly quickly after exposure.
Also known as a DR (direct response) campaign, it is designed to drive customers to convert, fairly quickly after exposure.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide