Click-through rate of an advertisement. A core metric of the click model, this is the ratio of times an ad is clicked on, compared to the number of times an ad is shown. Calculated as clicks / impressions.
Click-through rate of an advertisement. A core metric of the click model, this is the ratio of times an ad is clicked on, compared to the number of times an ad is shown. Calculated as clicks / impressions.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide