“Click” or “click-through” conversions only count a conversion when a user has clicked on the ad shown for that impression. Click conversions can be tracked only on “last click” meaning the most recent in time before the conversion event.
“Click” or “click-through” conversions only count a conversion when a user has clicked on the ad shown for that impression. Click conversions can be tracked only on “last click” meaning the most recent in time before the conversion event.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today