“Click” or “click-through” conversions only count a conversion when a user has clicked on the ad shown for that impression. Click conversions can be tracked only on “last click” meaning the most recent in time before the conversion event.
“Click” or “click-through” conversions only count a conversion when a user has clicked on the ad shown for that impression. Click conversions can be tracked only on “last click” meaning the most recent in time before the conversion event.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide