Data that is passed from the publisher to the bidders via a real-time bidding (RTB) auction. Can contain information on the location of the user, the device type, website they are on, browser language, search terms, or authenticated ID.
Data that is passed from the publisher to the bidders via a real-time bidding (RTB) auction. Can contain information on the location of the user, the device type, website they are on, browser language, search terms, or authenticated ID.
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Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide