Average rate in a media buy. Calculated as the Effective Cost per Thousand (“mille”).
Average rate in a media buy. Calculated as the Effective Cost per Thousand (“mille”).
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today