Publishers and advertisers can reach their audiences more effectively based on observations of past web behavior. This is a key tenant of digital advertising, leveraging preferences and predictions to drive ad personalization.
Publishers and advertisers can reach their audiences more effectively based on observations of past web behavior. This is a key tenant of digital advertising, leveraging preferences and predictions to drive ad personalization.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide