In a first-price auction, the highest bidder determines the impression price. In a second-price auction, the second-highest bidder determines the price of an impression.
In a first-price auction, the highest bidder determines the impression price. In a second-price auction, the second-highest bidder determines the price of an impression.
On October 20, join our Incrementality: Proving Media’s Additive Value webinar to learn how to run and measure incrementality tests. Register Today
On October 20, join our Incrementality: Proving Media’s Additive Value webinar Register Today