A managed service layer of a larger agency, most often on top of a demand-side platform (DSP) partner and other audience buying technologies. Manages programmatic, bid-based media, and audience buying for the agency.
A managed service layer of a larger agency, most often on top of a demand-side platform (DSP) partner and other audience buying technologies. Manages programmatic, bid-based media, and audience buying for the agency.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide