Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex. This presentation will address typical pitfalls and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.

Key Takeaways

• Establishing a Brand Personality and Understanding Your Audience
• Addressing Common Pitfalls in Omnichannel Marketing
• Effective Strategies for Omnichannel Targeting and Measurement