Topix.com Traffic and Demographic Statistics by Quantcast

 

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Rankings

Combined Topix Sites Network

Monthly Uniques
15.9M US 22.6M Global

topix.com

12.3M US 18.6M Global
  •  
  • Quantified

    Directly Measured Data

Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. A Top 20 online news destination (Hitwise, July 2007), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation's major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Based in Palo Alto, Calif., Topix LLC is a privately held company. Interested in advertising on Topix? Contact us. http://www.topix.com/topix/advertise


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US Demographics:   [ Web ]


Gender

Embed
segment this site vs. US average indexmultiple
Male
49% 
49% US average
 
1001.0x
Female
51% 
51% US average
 
1001.0x
US average
composition
 
Male 49%
 
Female 51%

}

Gender

Male



Age

Embed
segment this site vs. US average indexmultiple
< 18
16% 
18% US average
  870.87x
18-24
12% 
13% US average
  970.97x
25-34
20% 
17% US average
 
1151.15x
35-44
21% 
19% US average
 
1081.08x
45-54
18% 
17% US average
 
1031.03x
55-64
9% 
10% US average
  920.92x
65+
4% 
6% US average
  780.78x
US average
composition
 
< 18 16%
 
18-24 12%
 
25-34 20%
 
35-44 21%
 
45-54 18%
 
55-64 9%
 
65+ 4%

}

Age

Adults



Age

Embed
segment this site vs. US average indexmultiple
Male < 18
8% 
10% US average
  820.82x
Male 18-24
6% 
7% US average
  940.94x
Male 25-34
10% 
9% US average
 
1101.1x
Male 35-44
10% 
10% US average
 
1011.01x
Male 45-54
9% 
9% US average
 
1011.01x
Male 55-64
5% 
5% US average
  930.93x
Male 65+
2% 
2% US average
  960.96x
US average
composition
 
Male < 18 8%
 
Male 18-24 6%
 
Male 25-34 10%
 
Male 35-44 10%
 
Male 45-54 9%
 
Male 55-64 5%
 
Male 65+ 2%

}

Age

Male Adults



Age

Embed
segment this site vs. US average indexmultiple
Female < 18
8% 
9% US average
  930.93x
Female 18-24
6% 
6% US average
 
1011.01x
Female 25-34
10% 
8% US average
 
1211.21x
Female 35-44
11% 
9% US average
 
1161.16x
Female 45-54
9% 
9% US average
 
1051.05x
Female 55-64
5% 
5% US average
  910.91x
Female 65+
2% 
3% US average
  640.64x
US average
composition
 
Female < 18 8%
 
Female 18-24 6%
 
Female 25-34 10%
 
Female 35-44 11%
 
Female 45-54 9%
 
Female 55-64 5%
 
Female 65+ 2%

}

Age

Female Adults



Children in Household

Embed
segment this site vs. US average indexmultiple
No Kids
61% 
50% US average
 
1201.2x
Has Kids
39% 
50% US average
  800.8x
US average
composition
 
No Kids 61%
 
Has Kids 39%

}

Children in Household

No Kids in Household



Household Income

Embed
segment this site vs. US average indexmultiple
$0-50k
56% 
50% US average
 
1121.12x
$50-100k
27% 
29% US average
  920.92x
$100-150k
10% 
12% US average
  830.83x
$150k+
7% 
8% US average
  820.82x
US average
composition
 
$0-50k 56%
 
$50-100k 27%
 
$100-150k 10%
 
$150k+ 7%

}

Household Income

Less Affluent



Education Level

Embed
segment this site vs. US average indexmultiple
No College
42% 
45% US average
  930.93x
College
45% 
41% US average
 
1101.1x
Grad School
14% 
14% US average
  940.94x
US average
composition
 
No College 42%
 
College 45%
 
Grad School 14%

}

Education Level

College Graduates



Ethnicity

Embed
segment this site vs. US average indexmultiple
Caucasian
83% 
76% US average
 
1091.09x
African American
7% 
9% US average
  780.78x
Asian
2% 
4% US average
  570.57x
Hispanic
6% 
9% US average
  650.65x
Other
1% 
1% US average
  960.96x
US average
composition
 
Caucasian 83%
 
African American 7%
 
Asian 2%
 
Hispanic 6%
 
Other 1%

}

Ethnicity

Caucasian



Updated Apr 12, 2014 • Next: Apr 23, 2014 by 9AM PDT

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household income, and education.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.



Reading Demographic Graphs

This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.


The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

Example:
80% female segment on property ÷ 32% female internet average = 2.5x


This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.



Understanding User Retention

This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

2. The gray bars indicate the average retention rate across all days the app was downloaded.

3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

4. Install grouping details can be found by clicking on the down arrow.

In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

1. The average day row shows the general retention rate for the entire app.

2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

3. The Add Date button allows you to add custom dates to determine retention patterns.

4. The Close button collapses the details and returns you to the default view.



Understanding Visit Frequency

This chart shows the number of return visits for unique users over the last 30 days.

1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


Understanding Return Usage of Logged in Users

Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

1. Bundled advertising inventory
Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

2. Measure efforts to migrate an audience from one platform to another
This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

3. Compare return usages nuances between platforms
Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



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