Marketers are always looking to assess the performance of various programmatic vendors against both direct response and brand objectives.

Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results.

What's inside?

  • A breakdown of why testing your partners is so important
  • The steps to take to test each of your partners
  • Best practices to evaluate your campaign

Get the Guide