According to the Wall Street Journal, the percentage of advertisers who purchased a programmatic ad in the past year has jumped to 79%. The financial sector faces unique challenges as it moves toward digital advertising on a larger scale.
Download this guide to get tips on how to use your marketing budget efficiently to discover new prospects, build revenue, and gain a competitive edge all while addressing security and compliance concerns.
- Summarized results from an independent survey of financial marketing trends
- Financial services sector marketing trends including budget allocation and prioritization
- A handy security checklist for vetting technology solutions providers