With the rise of programmatic buying and real-time media, marketers can run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
While our sector evolves at top speed, understanding the fundamentals will prove an invaluable resource to help grow your business and your career.
This 45-minute course covers:
- The Evolution of Advertising: the rapid emergence of different marketing platforms
- Real-Time Bidding: the opportunity and challenge for marketers
- The Online Advertising Ecosystem: the ad tech players and how they interact